Today we have a great guest blog from GeoVation winner, Ed Dowding who tells us what Sustaination is aiming to achieve and how they will be doing this using gathering and using open data:
Imagine if there were a shop in which you knew that everything had been sustainably and fairly sourced.
If you picked up an apple, it would be from the nearest, most viable orchard; if you choose burgers, they would be locally produced from locally grazed cattle; and if it was February the tomatoes would be preserved ones – you’ll savour the anticipation of fresh ones when they’re back in season. In the meantime there’s winter stews to enjoy.
Wouldn’t it be great to shop there? I’d love to know that the money I spend isn’t creating hardship for a farmer – it’s generating livelihoods; it isn’t polluting the planet – it’s actually purifying water; it isn’t hindering future generations – it’s actively enriching the soil; and, in short, that we’re doing the very best we know that we can do.
That’s the vision we’re working towards, and that’s the vision GeoVation is helping us achieve.
So how do we do it?
We’re working on two complementary projects:
1) Foodtrade — a business-to-business food trade network. It’s really simple: if you’re a food business (of any size or type, from farm-to-fork) you tell us where you are and what you buy or sell. We’ll try match-make you with others near you. We also do a lot of other clever stuff, and we’ll be launching that soon.
The timing really couldn’t be better (unfortunately). The recent horse meat scandal has brought to mind, again, that we need to take more responsibility for our food.