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GeoVation winner Foodnation launch new website .

By , 17 September, 2012 8:00 am

Foodnation, who are one of our 2011 GeoVation ‘How can Britain feed itself?’ winners, have just launched their *Brand New* location based website  and app  The website can help you to discover where to source local food from suppliers in your area.

  • It’s location based!
  • You can search via town, county or postcode
  • Discover farms, organic food from local farmers’ markets and farms, find fruit and vegbox delivery schemes and much more near you
  • Search what’s in season and where to buy it
  • Share your favourite listings with friends!

Image of the Foodnation website

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Foodnation launch VegBox Raydar service

By , 16 May, 2012 8:00 am

In this guest post our 2011 GeoVation Challenge winner, Louise Campbell explains about the latest addition to the Foodnation product range.


The VegBox Raydar service is the latest addition to our range of products for Foodnation website customers, and provides results of their nearest veg box suppliers, and allows customers to compare information before they buy, wherever they are. Available from the Foodnation homepage.

The VegBox Raydar service allows customers to compare multiple suppliers so they can choose ones nearest to them, information is available at your fingertips 24 hours a day.

Since launching the new VegBox Raydar service, Foodnation have inundated with requests for information. The Foodnation mobile application provides VegBox Raydar users with the suppliers data, the results are then emailed to the customers.

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Foodnation launch Free Android app

By , 11 May, 2012 8:00 am
In the guest post below, Louise Campbell of 2011 GeoVation Challenge winner, Foodnation, announces the launch of their free Android app, so now you can find your local produce wherever you are.
Foodnation android app

Foodnation are hugely  excited to announce the launch of our FREE Android app. The app can be used on all Android phones and tablets, and producer locations and can be accessed directly via our postcode field, using GPS from the homescreen, without having to login, making the app super easy to use and launch from anywhere.

Additional app features allow users to share favourite producer locations to twitter and facebook easily, the app will pre-fill information on which producers details you would like to share, making it easy for Facebook and Twitter users to share their favourite producers with friends, on their own wall and timeline and Twitter feed.

It has been hugely enjoyable and a great privilege to design the Foodnation Android application. The opportunity to invest the funds which GeoVation awarded us inspired us to produce an accessible and elegant application that we hope will be well received by new and existing and future app users.

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Foodnation – Sell Produce Boxes Online

By , 13 December, 2011 8:30 am

Foodnation’s website is open for business and you can be amongst the first to access it. 

You can add your farm, Community Supported Agriculture (CSA) or veg box scheme to the Foodnation map (which is using OS OpenSpace) and reach 1,000′s of potential customers ready to subscribe to fresh food deliveries in your area. If your local farmer is already registered you can find and buy from them.

foodnation_home (3)Looking for a straightforward website to help sell produce box subscriptions?  Foodnation’s new e-commerce website and mobile app – co-developed with Ordnance Survey – do exactly that.  Geovation readers have been offered exclusive access to

With Foodnation, it’s easy to buy from your local farmer or vegbox scheme. If they’re registered, you can choose from tempting seasonal produce and arrange a weekly or fortnightly box delivery. This means you can be one of the first to get mapped and start selling in time for Christmas.

You can also now download Foodnation for Android,  and access Foodnation  wherever you are.

Louise Campbell,  Foodnation

foodnation_add your_farm

Embark on a voyage of discovery with Foodnation

By , 8 September, 2011 8:00 am

Foodnation, one of our GeoVation Challenge winners, is a mobile application and online marketplace where farm producers and growers can sell their weekly veg box delivery schemes directly to consumers. The Foodnation mobile app is a voyage of discovery for customers, making it easy for them to discover their nearest farm shop and veg box producers and farmers markets.

Foodnation will encourage customers to sign-up to the veg box subscription model because it encourages customer loyalty to their nearest farmer, an important feature when building a farm community and educating customers about food providence.


The Hertfordshire based startup gives veg box suppliers an opportunity to expand their reach and tell consumers about local farming events and their food. The farms manage their inventory and delivery, Foodnation handle recurring payment processing and orders, something which farmers are not necessarily geared up to do. Foodnation make it easy for farmers to start trading.

Says Louise, who is Foodnation’s founder :

The tractor was invented in 1892, farmers had to learn how to drive it to stay in business, in the same way today ecommerce technologies can help small farms reach new markets. We encourage farmers and their employees to learn what an RSS, XML and API produce feed is, and that it’s important to create one for their business. It is as important an invention for farmers as the modern day tractor was back then.

Foodnation will be testing their applications at the Abergavenny food festival and they have a few extra surprises and goodies up their sleeve for their mobile app launch in September so stay posted! Please join them on twitter for live updates: @food_nation

Foodnation – Bringing Back Buying Power to Locavores

By , 1 June, 2011 8:00 am

Foodnation is one of the 2 winning ideas out of 52 entries to the ‘How Can Britain Feed Itself?‘ GeoVation Challenge.  Foodnation is currently in Alpha. Here Louise Campbell, web-designer and GeoVation Challenge Award winner is asking you to join the food revolution and sign up to Beta test Foodnation.

“The farming world has been grabbed by the scruff of its neck and rammed into a structure that is alien to its purpose, at odds with the needs of humanity and the biological constraints of the world. The current food supply chain is a game of money and power which makes a few rich. Colin Tudge “Good Food For Everyone Forever: A People’ Take Over of the Worlds Food Supply”

As part of the Challenge, GeoVation ran a workshop in 2010 to identify the problems faced by farmers. The main issues included sending excess foods to waste, identifying local markets and marketing effectively to these.

Britain currently imports 45% of its food including 80% of fruits and vegetables. The trade deficit in 2009 was £18BN whereas the value of agriculture’s contribution to the local economy dropped dramatically from £10BN in 1996 to £5.8BN in 2008.

Britain needs to grow more food domestically to create a sustainable farming system. There are now a staggering 80% less farms than 20 years ago with less than 2% of the population farming the land. This needs to increase to at least 10%. There are farms and outlets already in existence with excess capacity to grow sufficient food. It’s simply a case of driving demand.

At the moment, there is no easy way to directly connect farmers and consumers websites access to local is fragmented and confusing. Mintel’s recent “Budget Shopper UK” report states: “Consumer confidence is at it’s lowest since 1994″ and “Smart shoppers are getting smarter. Smart Shopping is a way for people to gain control in uncertain economic times, Smart Shopping is its own reward.”

Britain is also best poised for an mobile commerce food buying revolution using geolocation. Mintel’s “Telecom Convergence and Retail Change Report” Dec 2010 states: “The UK saw the highest growth in SmartPhone take up in 17 countries, with subscribers up 70% in 2010, with the highest majority of users who use non-desktop to access the internet, such growth has only been matched in Japan.

foodnation“Consumers are clearly excited by cutting edge products with a choice of ways to purchase. UK consumers are at the forefront of adoption on convergence mobile products such as smart phones and tablets.” All economic indicators suggest food prices will rise further and consumers are looking for ways to re-evaluate their shopping habits.

As Food prices continue to rise, the food chain is vulnerable to prices spikes due to increasing oil costs, transportation disruption and global warming. Foodnation is an iPhone app, which addresses these issues – bringing farmers and consumers together while enabling an important “feedback loop” and driving crucial trade via m-commerce. Establishing conversations between farmers and consumers allows farmers to produce the foods consumers demand and to increase awareness of locally produced foods.

Providing an m-commerce facility enables farms to sell direct to the consumer and, as a result, improve financial stability and sustainability. A Groupon-esque deals section also helps farms raise awareness and shift seasonal products in bulk at wholesale prices.

The customer benefits include food-security and better tasting foods, less vulnerable to price spikes. Foodnation have exciting partnerships lined up with the some of the UK’s leading independent food groups to help facilitate change.

We are looking for BETA testers to help test and refine the technology as well as raising an angel round to help expand the business. Interested parties please get in touch. Join the real food revolution, help reduce food miles and food waste. Sign-up here to get your early invite to test Foodnation.

Louise Campbell

Could you be a GeoVation winner?

By , 12 April, 2013 8:00 am

GeoVation funding can help to get your innovative ideas off the ground.   We’ve recently published some case studies in which GeoVation winners, explain what happened after they won funding, and how they developed their ideas.

For instance, Foodnation were awarded funding in our ‘How can Britain feed itself?’ GeoVation Challenge.  Foodnation’s mission is to have neighbourhood Foodnation hubs within bicycle-riding distance of most households in the UK. It provides a platform to connect customers and farmers in their local area easily and allow them to make transactions to buy and sell local organic food and find fruit and veg box-delivery schemes around the UK. The idea came from Louise Campbell, who after receiving funding was able to set up the company in March 2011. screenshot of foodnation website

After securing funding, the first steps in the project were to obtain the data and build a platform for transactions to take place. The pilot website was thoroughly tested and feedback fed back into the development of the site.

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Geography and Supply Chain Integrity

By , 18 February, 2013 8:00 am

With the current focus on the integrity, resilience and sustainability of complex food supply chains – the journey food takes from farm to fork – this post looks at how three GeoVation winners and two GeoVation suppliers are challenging the status quo using geography and geographical information.

GeoVation “How can Britain feed itself?” challenge winner Foodnation : The People’s Digital Co-op has a mission to have neighbourhood Foodnation hubs within bicycle-riding distance of most UK households. It provides an on-line platform to connect customers and farmers in their local area, easily enabling them to buy and sell local organic food and find fruit and veg-box delivery schemes around the UK. This is supported by the Foodnation app launched in May 2012. Working with the Transition town network to pilot the scheme, Foodnation founder Louise Campbell sees the model for the Foodnation Co-operative as being fully scalable in transition towns across UK.

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Putting our innovation winners on the map

By , 14 November, 2012 8:00 am

In this post you can find out how many GeoVation Challenges we’ve run, how much innovation funding has been awarded, and where our GeoVation winners are on the map!

The GeoVation initiative was started by Ordnance Survey at the end of 2009 to encourage open innovation in addressing communities’ needs where geography is a key enabler.  Since then we’ve given innovation funding to 20 new ventures so they can develop their ideas.

To date we’ve run 5 GeoVation Challenges. We believe that for innovation to succeed it needs to have its foundations in a real problem worth solving and so, after our first ‘general’ GeoVation Challenge , we’ve themed our GeoVation Challenges. We’ve posed questions intended to generate social and environmental value from the ideas submitted, such as ‘How can Britain feed itself?’, ‘How can we transform our neighbourhoods?’ and ‘How can we improve transport in Britain?’ We’ve also run more location specific challenges, such as asking how we can connect communities and visitors along the new Wales Coast Path.

Over the course of these Challenges 1448 people have registered, 509 ideas have been submitted and 57 teams have attended 4 GeoVation Camps. Participants invited to the weekend GeoVation Camp benefit from being taken through a process that prepares them to be “Match fit to Pitch”  – able to describe their idea and the problem they are solving in a 2 minute ‘pecha kucha ‘style presentation

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Mapping the Future of Food and Farming

By , 5 January, 2012 8:00 am

orfcWe are delighted to be hosting the Mapping the Future workshop at the Oxford Real Farming Conference on Friday. We’ll explore the challenges mapping can be used to address, with innovative examples and contributions from local food and farming pioneers including contributions from City Farmers, Food Nation, Sustaination, GeoFutures and Ordnance Survey.

We worked with the Campaign for Real Farming and Agrarian Renaissance when we launched Geovation’s “How can Britain Feed Itself?” challenge in June 2010. As a result we were delighted to be able to seed fund two innovative ventures, Food Nation and City Farmers that are using geography to help address sustainable, local food and farming. You can read about their ventures here on the blog.

Building on interest in the role geography can play, we held a Local Food and Farming Mapping Workshop, together with Tasting the Future at Ordnance Survey in July and produced this report from the day.